Hello, For this week's Click Wars Podcast episode, we got Kasra on. ...For his 7000th podcast interview of the week. I know. Novel, right? But we got some brand-new info out of him, during the first time I'd spoken to him since his 26th birthday in Chiang Mai back in November 😉 IYKYK. (Kasra doesn't. He was paralytic by like fucking 8pm. 🍻 Lightweight.) This episode is a banger covering: CTR manipulation, how to make it work long-term without being detected... and why it's mostly not worth it...
about 1 year ago • 1 min read
Heyyy, It’s been a while, and this is on me for being inconsistent – I’ve been immersed in trying to recover my sites, and in building Lasso. (Also, for any would-be affiliates, we upped the commission rate to 30% if you want to promote.) No excuses, though; there’s a reason my newsletter isn’t as widely heralded on Twitter, etc, as others’ are – I barely send them, so nobody remembers I have one, or that it's good. Adulation must be earned, after all. (Even though when I do send one it’s...
about 1 year ago • 6 min read
Hey, I tweeted a long, rambling tweet last week about how I felt the SEO meta was with AI writers and how to get ahead. This one’s my expanded thoughts on this. (This doesn’t apply to some areas, e.g. SaaS content marketing where the product/content is novel and AI can’t do it.) But… yeah. The differentiator between AI and human writing now really isn’t quality of writing. AI writers can output perfect grammar in an instant, and the written voice and quality has improved a lot over the last...
over 1 year ago • 8 min read
Hello 🙏, A lot of questions I get asked in DMs about affiliate sites revolve around the investment of actually buying and testing the products. Frankly, my opinion is that you should actually do the work – test stuff. Put the time and effort in to add value to people’s lives here. Yes, there are examples of sites growing hugely without real product photos or tests – and you can 100% get away with it with certain tactics… (Editing other products to look like you’re really testing it, adding AI...
over 1 year ago • 6 min read
Hey! Thanks for 2000 subs (almost 2100 now in fact). I promised to give away the sauce at 2K, so here we are. Enjoy! AD: This week's ad is sponsored by.....no one. It's $200 per email sponsor. 61.35% open rate on 2100 emails, what are you waiting for?! Most people write undifferentiated, “beige” affiliate content without any strong value judgments – and it doesn’t convert. Everything’s a “great choice”, but nothing actually triggers action and makes them buy. Why? Because no one particular...
over 1 year ago • 5 min read
Hellooo, Big alpha: the answers are literally staring at you in the face. You just need to look hard at the answers until they show themselves. Literally. Just read the SERP. Often times, for big review keywords, there’s a wide open opportunity to rank way higher than the highest DR sites, because they’ve missed the mark. But it requires some studying of the SERP. Not just of the main keyword – everyone knows that, and they’re all trying to hit it. That’s the macro intent. But of the micro...
over 1 year ago • 8 min read
Heyyyy, Now the newsletter is weekly – so expect more of these every Thursday. This one’s my philosophy on AI content, where it works, where it doesn’t work, and why I think most people have a too-binary opinion on it. The truth is it’s nuanced. – AD: From 0 to 189,000 Monthly Organic Website Visitors SEO Content Writing Subscription Service Adam Crookes (Freshly Squeezed SEO) recently took a customer’s domain soaring into the stratosphere with monthly blog content. Freshly Squeezed SEO will...
almost 2 years ago • 7 min read
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